Term/Termination. a. Term: This Agreement commences on the Effective Date and continues until terminated per the provisions given below. For recurring accounts, the Service Agreement designates the minimum commitment term (the "Initial Term") and allows for recurring monthly billing for this period. Unless otherwise specified in the Service Agreement, all Websites Site Only plans or website hosting plans have a twelve (12) month Initial Term, and all other plans have a six (6) month Initial Term. Any new Service Order or Online Order Form may extend your Initial Term. In case of a conflict, the most recent agreement’s Initial Term shall prevail. Only months where full payment is received count as a month of marketing under the Initial Term. The Initial Term is followed by successive one-month periods (each, a "Renewal Term") or as otherwise indicated in the Service Agreement. The Initial Term and any Renewal Terms are collectively referred to as the "Term." b. Cancellation: You may cancel the services by providing at least 30 days’ written notice to your Marketing Success Manager or Project Manager, as applicable. If you haven't completed the Initial Term, cancellation will take effect at the end of the Initial Term. If you have completed the Initial Term, services will continue to the end of the next applicable Renewal Term before cancellation. c. Early Cancellation: You understand that GFunnel requires an Onboarding Package for all GFunnel Platform License Accounts. This package may be waived for accounts that sign up for an Initial Term of six (6) months or more. If you decide to cancel the Services before completing the Initial Term, you must provide written notice of cancellation and any previously waived Onboarding Package. The Onboarding Package's cost is defined in your Service Agreement. If your Service Agreement doesn't define the Onboarding Package, the cost will be $2,497.00. This amount is in addition to your monthly payments to date and cannot be covered by credits on file or any prior payment. The Onboarding Package must be provided within five (5) business days from our receipt of your written notice of early cancellation. No early cancellation will take effect until the previously waived Onboarding Package has been paid, and you will continue to be billed monthly until we receive both proper written notice of cancellation and the Onboarding Package, as applicable. If this Agreement is executed, GFunnel will be exhaustively investing in your business and online marketing activities, which is being done with the understanding that you agree to pay for the Services throughout the Initial Term. You recognize the upfront sales, setup, investment, and opportunity costs that GFunnel faces in connection with this commitment and acknowledge that this fee is a reasonable amount of liquidated damages to compensate GFunnel for early cancellation of the Services. Clients who signed a Service Agreement prior to Jan 2024 do not have an Onboarding Package but can cancel before the end of the Initial Term only by paying a Setup Fee or an Early Cancellation Fee. The Setup Fee or Early Cancellation Fee, if applicable, will be defined in your Service Agreement. d. Cancellation Revocation: Should you decide to revoke your cancellation after making a cancellation request, you may do so by providing written notice (email is acceptable). Upon receiving your revocation request, the Service Agreement will be reinstated, and all applicable services will resume once all outstanding amounts are settled. If the cancellation fee has already been paid, it will be credited towards any future amounts due. e. GFunnel’ Right to Cancel: GFunnel reserves the right to terminate this Agreement at any time for any reason at our sole discretion by providing written notice of cancellation to you. The cancellation will take effect at the end of the current billing period. The written notice may be delivered to you via email. If the Agreement is terminated as per this Section 5.e, GFunnel will reimburse you for any unused credits and funds within 30 business days from the effective cancellation date. f. Pause or Downgrade of Service: During the Initial Term, you may request a pause or a downgrade in your Services. However, it remains at GFunnel' sole discretion to decide whether a pause or downgrade in Services is appropriate. No pause or downgrade during the Initial Term will be effective without a signed written confirmation from both GFunnel and you, the Client. After the Initial Term, you may pause or downgrade your account with no less than 30 days’ written notice. g. No Refunds and Unused Credits: Unless GFunnel cancels the agreement as per Section 5.e, no refunds will be provided for any amounts already paid. Upon your cancellation of this agreement for any reason, any and all unused funds, credits, or creative hours will be forfeited. h. Collection of Amounts Owed: You commit to paying all costs of collection (including attorneys’ fees, costs, and other legal and collection expenses) incurred by GFunnel in connection with its enforcement of its right to payment under this Agreement. i. Charge Disputes: If you dispute any payment with your credit card company or bank, and the dispute is resolved in GFunnel's favor, you will be assessed a charge of $100 per dispute initiated.