METHODOLOGY · ACE SALES
Three phases of growth — running together inside one workspace. The framework most businesses get wrong because they only run the first phase.
ACE Sales is a three-phase growth model: Acquisition (getting clients), Creation (delivering value), and Expansion (growing accounts). Most businesses are stuck in Acquisition because they haven't systematized Creation and Expansion. ACE is a framework for running all three phases simultaneously — every department aware of which phase it serves.
Phase A
Getting new clients into your system.
Acquisition covers the full top-of-funnel: lead generation, outreach, proposal, and close. In GFunnel, Acquisition lives in the Revenue Generation department — Sales Pipeline, CRM, and the Proposal Builder.
GFunnel features for this phase
Phase C
Delivering value reliably and at scale.
Creation is what most businesses get wrong. It's the delivery phase — doing the work, managing the client, and producing the outcome reliably. In GFunnel, Creation runs through Operations, Communications, and AI-assisted delivery.
GFunnel features for this phase
Phase E
Growing existing client accounts and turning clients into referral sources.
Expansion is the phase most businesses ignore — and it's the most profitable. Retaining and expanding existing clients costs a fraction of acquiring new ones. In GFunnel, Expansion is driven by client reporting, account health monitoring, and the Partner Hub.
GFunnel features for this phase
THE GFUNNEL SALES PROCESS
ACE Sales is built into the Revenue Generation department.